One For The Type Nerds / by Steven B. Wheeler

Camelot's new typeface for the It's Nice That x Timex collab.

Camelot's new typeface for the It's Nice That x Timex collab.

"From its initial stages, the project’s aim has been to encapsulate both the typographic styles shown on previous Timex watches and the hand rendered tendencies of It’s Nice That’s in-house design approach. To find a middle ground between the two companies, It’s Nice That art director Ali Hanson has worked closely with Leipzig-based foundry Camelot, creating a custom made font to bind together both Timex and It’s Nice That’s graphic differences and similarities."

Over at the It's Nice That blog, theres an excellent writeup plus process photos of designing the typeface that adorns the face of their new Timex watch collab.