WIRED story about the logistical curse of huge marketing successes by American Giant. Basically, they had to work out the kinks on production of their core product for 9 months before they're in a position to catch up with demand. Also revealed is the sales volume of the hoodie: typically around 300 units ordered per day.
I love this quote:
“The American apparel knitwear industry, whatever’s left of it, has been consumed by a race to the bottom."
Cut & sew knit basics have been basically commoditized, so it's nice to see a brand exhuming them and telling a story about craftsmanship & value, but it's even more exciting to see people respond to the story and pay $89 for a basic hoodie.