No, Your Jeans Aren't Just Going Through a Phase. / by Steven B. Wheeler

Gay Jeans are made from denim dyed with conventional indigo color like normal jeans, but wash & wear gradually exposes the rainbow-hued yarns underneath the surface.

Gay Jeans are made from denim dyed with conventional indigo color like normal jeans, but wash & wear gradually exposes the rainbow-hued yarns underneath the surface.

They're here, they're queer, and they tipped past 100% of their crowdfunding goal in less than 24 hours, so get used to it!

Gay Jeans, a project I have had the incredibly rewarding experience of working on for Betabrand, is essentially an amazing pair of 5-pocket jeans, made from American-milled denim and sewn here in San Francisco. But what makes them so special is the unique fabric; an indigo-dyed denim that arrives looking as normal as can be, but that, over time, wears down to expose a bright rainbow of colored yarns just below the surface. 

It's one of those rare products that is not only zeitgeisty, subtly confrontational, and packs a satirical punch, but also has a deeply personal relevance. So it's been an intensely rewarding experience to have people respond to it so positively, not just the LGBT community, but allies, friends and family as well. 

I liken Gay Jeans to my own path towards self-realization; I've always been gay, but time, exposure to abrasion and subsequent wounds from life's lessons, plus a steady process of maturation have revealed themselves in an acceptance of my identity as a gay man. Gay Jeans don't simply "become gay" any more than I did. The colors that make them unique and beautiful and special and different were always there—woven into the very fabric they're made of. And, like me, they'll eventually come out. Yet none of those things make them any less of a pair of jeans, just as none of the attributes of my own character make me any less of a human being. 

It isn't often that I get a chance to work on a product so profoundly related to my own experiences, so I want to acknowledge the team at Betabrand that I am so fortunate to work with, and also the wider audience to whom this product spoke to that helped bring Gay Jeans from concept to reality. I'm deeply and humbly grateful to you all.

Thank you.